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Fri, October 25 2024, 23:36:58Login ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1234 ]
Subject: 足球廣告之劣作(2006/06/28)


Author:
舒展超
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Date Posted: 04:00:26 06/29/06 Thu

世界盃期間,在林林總總與足球有關的電視廣告之中,有一個是令我覺得十分討厭的。
那是一家全球性速遞公司的廣告。整個廣告,以一曲口哨聲作背景音樂;可是,那個曲子的旋律既不好聽,以口哨吹出來亦令人覺得煩厭,就像忽然有個臭飛衝進我家在大吹口哨。後來我實在受不住了,一聽到它響起,就馬上轉台!
廣告畫面也乏善足陳,比起其他足球廣告而言,絕對是一個慳皮劣作。只見一位該公司的速遞員,雙手抱住要送遞的包裹,踏進一家辦公室;可是,他一副輕鬆的樣子,居然一邊「帶」住個波(足球),一邊踱步進來,還大玩花式,把球又踢又頂的,耍得上天入地,令人側目。
最後,他終於把包裹送到接待處,旁白曰:「熱愛足球,熱愛準確傳遞。」臨走時還懶瀟洒地向女接待員大拋媚眼……受不了!
如果該家速遞公司的員工,真的如此邊弄球邊派件的話,我一定會吩咐我的秘書,以後也不要再使用該公司的服務了!
為何堂堂國際性速遞公司,會用一個咁失敗的廣告,去影響自己公司員工的形象?真想不明白。之但係,執筆之夜,該公司卻換上了另一個新廣告;莫非那令人討厭的版本已被抽起?

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