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Sat, November 23 2024, 7:45:44Login ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1234 ]
Subject: 「那本」周刊(上)(2006/08/30)


Author:
舒展超
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Date Posted: 04:18:34 08/31/06 Thu

正所謂「睇住吨j,睇住岋a」,釵h本地雜誌由創刊到墮落的過程,我們都看得一清二楚。
就像最近在城中搞風搞雨的「那本」周刊,最早期只不過是隨另一周刊附送的別冊,即所謂「C書」。(因另一周刊本身已一書兩冊,俗稱「A書」和「B書」,於是再送第三冊自然就是「C書」了。)
起初,它以後生仔消費、創業為主題,風格清新,後來又開拓分類廣告的生意,收入穩定。於是不出一年,「C書」就分拆出來獨立發售,成為「那本」周刊。
周刊要獨當一面,自然要加插大量內容。「那本」周刊看中了年青人資訊市場,就大做潮流、玩具、漫畫、扮靚等題材,深得後生仔喜愛;而由於是獨市生意,在銷量上自然取得佳績。
之不過,後來「那本」周刊受到強大的挑戰,就是《東TOUCH》。《東TOUCH》的出現,令「那本」周刊銷量下滑;為了保持銷量,它開始挑戰尺度,在封面大做「少年黃賭毒」題材。一時之間,報攤上的年青人周刊有了一正一邪的明顯區別。
有一陣子,「那本」周刊索性期期以少女性感照作封面,又期期送少女Model性感書仔,儼然走向「Soft Porn」的路線。結果如何?明天續。

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