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Sat, November 23 2024, 7:10:35Login ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1234 ]
Subject: 「那本」周刊(下)(2006/08/31)


Author:
舒展超
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Date Posted: 17:33:51 09/04/06 Mon

「那本」周刊之所以會「變壞」,絕非一朝一夕。
數年前,在愈來愈多年青人雜誌的競爭下(除主力對手《東TOUCH》外,後來又多了《Monday》、《Milk》等等),「那本」周刊已開始挺而走險,大走「Soft Porn」路線,期期封面用性感少女,又期期送少女Model書仔。
結果?在銷量上,它的確是俘虜了一班「少年十五二十時」的少男,亦增添了不少「麻甩佬」、「鹹濕佬」讀者群,可是女性讀者卻大量流失。
更致命的是,釵h廣告客戶都離之而去,不願再在「那本」周刊落廣告,怕其書格影響商品形象。
過了一陣子,「那本」周刊曾經想過「從良」,希望回歸基本,重新加強潮流資訊的篇幅。可是,似乎已經太遲了,因為潮流資訊周刊的市場,已經是《東TOUCH》和《Milk》的天下。而女性讀者們,都不相信「那本」周刊真的會改邪歸正。
去年,聽聞「那本」周刊老闆親自下令,誓要銷量回升,除了減價之外,更將其改成以「狗仔隊」娛樂作主打,轉而挑戰《東方新地》那個市場。當時我聽到這個消息,心想:「唉,遲早又會搞出事了!」
現在,它的「成績」絕對有目共睹……或者應該說是:冇眼睇?

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