Re: Advertisers in the Proms Guide (what they don't tell us) -- Proms Forum

[ Show ]

Support VoyForums

[ Shrink ]

VoyForums Announcement: Programming and providing support for this service has been a labor of love since 1997. We are one of the few services online who values our users' privacy, and have never sold your information. We have even fought hard to defend your privacy in legal cases; however, we've done it with almost no financial support -- paying out of pocket to continue providing the service. Due to the issues imposed on us by advertisers, we also stopped hosting most ads on the forums many years ago. We hope you appreciate our efforts.

Show your support by donating any amount. (Note: We are still technically a for-profit company, so your contribution is not tax-deductible.) PayPal Acct: Feedback:

Donate to VoyForums (PayPal):

[ Login ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, [2], 3, 4 ]

Subject: Re: Advertisers in the Proms Guide (what they don't tell us)

Author:
Gary

[ Next Thread | Previous Thread | Next Message | Previous Message ]

Date Posted: 11:10:41 04/07/2003
In reply to: shewhoknows 's message, "Advertisers in the Proms Guide (what they don't tell us)" on 15:19:31 02/07/2003

This kind of thing is not uncommon by any means. The whole purpose of corporate entertainment is to induce spending by giving treats like tickets for the Last Night of the Proms or Wimbledon or the Lord's Test. Many years ago I worked (briefly) for a national newspaper group. Our whole department existed to arrange entertainment for display advertisement buyers, and our budget was well into seven figures.

What is not clear is whether this actually brings in new business or keeps existing clients sweet.

At a Last Night some seasons ago, I had four people sitting behind me who had obtained tickets by some back-hand way (i.e. they had not been at six other Proms that season - I know because I asked!). Their behaviour was dreadful, and it was clear that the sole purpose for their visit was the 'famous bits' in the second half. The chatter and fiddling about in the first half was disgraceful, and I told them so. I am probably now referred to by them as "...that terrible man at the Proms who told us to hush because he couldn't hear the music".

I am afraid that while advertising revenue is sought to offset the costs of the programmes and the guide, this situation will continue, no matter how many true music fans who have supported the season by buying tickets are left out in the cold.

Of course, the BBC are not beyond all sorts of variations on this theme. It was satirised in that excellent series 'Yes, Minister'. Neither are they alone in this activity.

[ Next Thread | Previous Thread | Next Message | Previous Message ]