Author:
Spizz1976
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Date Posted: 14:57:02 04/17/24 Wed
I see from the recruiting reports that Duke basketball is poised to land another top freshman recruiting class. Lots of basketball talking heads are predicting a rosy future for Duke basketball.
This may be a short-term windfall, but I think that the recent developments of NIL and transfer portal dominance will yield a long-term downward trajectory for Duke basketball.
Duke strives to compete academically with the Ivy League, although its basketball program, while wildly successful by many measures, is pretty disgraceful in academic performance.
However, Duke basketball's challenge will be that NIKE's dominance in AAU leagues and development has now given way to direct player compensation through NIL's. For years, Duke basketball has been ruled and funded by NIKE but, going forward, that funding and recruiting source will dry up leaving Duke to compete with the other power teams with NIL compensation.
This loss of NIKE dominance, coupled with the likely fragmentation of the ACC as a conference, will leave Duke with less resources, diminished recruiting reach, and no clear path for conference affiliation.
Duke will face challenges competing with the big State (government) schools for NIL compensation resources because, as a private school with academic ambitions, its ability to raised NIL revenues will compete with its soliciting alumni contributions to its endowment.
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