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Date Posted: 02:10:19 01/18/12 Wed
Author: Sharon
Subject: Branding consultant???

I read that East Bethel has hired a consultant to give East Bethel a "brand". What are we....are herd of cows. Does the city council see us as commodities to be sold to developers hence the need to put a brand on us?

Surely East Bethel has better places to spend its money than enriching some Wisconsin ad agency who will provide us with some nifty little slogan and paint us all with some brush that will supposedly attract business to East Bethel. What are they smoking? Do they think businesses are going to come to East Bethel just because they paid tens of thousands of dollars to an ad agency to provide us with a nifty slogan?

If we need a slogan, why not reach out into the community? Have a slogan contest. Deputize a citizen delegation to go after whatever businesses it is they want. But before that happens...have an honest discussion of what big box stores and the like will bring to East Bethel and find out if that is really what we want as big box stores can cost a community far more than they contribute.

Meanwhile....anybody got a clue as to what the city council thinks they are doing and why they are being so free and easy with our tax money?

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