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| Subject: Help Customers Integrate Benefits into Advantageous Predictable Storylines. | |
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Author: Dennis S. Vogel |
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Date Posted: 15:20:54 04/30/24 Tue Stories alternate progression & regression in personal goals & social connections. Whether products are used socially, effects influence self-perceptions, which can shape social interactions & life-stories. If storylines shifted unfavorably, did people misinterpret external factors or fail because of inadequate assets or despite good resources? What was misinterpreted? Which choices brought failure? If people surrender, stagnation cancels happy endings. After numerous losses, victory seems out-of-reach & surrendering cuts losses. Guide experience reevaluations to convert fulfilled expectations into steps toward happiness & unfulfilled expectations into improvement lessons. Positive expectations & lessons open alternatives when knowledge & attitudes inspire actions. Problem remedies can cause side effects & conflict with other life aspects while disrupting happy endings. Negative assumptions seem safer if people are unsure whether unfamiliar products & conditions might increase risks. Even if circumstances stagnate, familiarity seems safer than unfamiliar changes. Early-adopters want new technologies, willingly confront incompatibilities & contribute developmental insights about problems & benefits. If suppliers share early-adopters' input, use it to coach customers in using products early enough to prevent or limit problems. Technology compatibilities can increase progress but incompatibilities increase burdens. Because conditions differ & each household uses different products, manufacturers can't fully predict incompatibilities. Many consumers won't buy until necessities are imperative &/or drawbacks are eliminated. Consultations & pre-need practice can establish familiarity with requirements, so customers prepare to recognize & mitigate trouble. Without accurate problem recognition, people might use convenient, familiar but inadequate products. Without owning recognized products for recognized problems, people might buy familiar discount products. Without full problem recognition, people might treat symptoms & indulge in success delusion when symptoms recede, though problems remain. Since we're sensitive to potential stereotypes, let's continue using Marshall Goldsmith's bear-salmon Success Delusion analogy. If anthropomorphized salmon conclude their major problem is predators can see them in shallow rivers, turning back might seem safer. By agreeing to spawn while bears hibernate, salmon could encounter totally frozen spawning areas, so delays are counterproductive. Comfortable Familiarity Won't Guarantee Success. Advantage offers include insightful opportunity & problem information, so people choose successful options. Use advertising frequency & reach to make offers familiar plus make products convenient with pre-need knowledge. Some learn better through doing activities, but hesitate about learning lessons from mistakes. What's the minimum information consumers need for recognizing problems plus recognizing you as a convenient, authoritative source? Just-in-time actions should include pre-need learning & practice. Start prevention before full symptom onset. Start solutions before problems become irreversible. Prevention & solution refinements result from repetitive evaluation, learning & practice processes as people achieve confidence. Because troubles differ widely, alertness is vital but unproductive until people combine alertness with refined identification. Excessive caution might overload mental processing & attention, so people don't notice details & mistakes delay benefits. Offer Example: '(Store) acquired (products) which you can use to __. Let's consult about circumstances & requirements. If you need different product versions, let's check wholesalers' listings. Discounters have limited choices. At (Store), you have voice plus choice. Ask questions so we can find answers, if you don't understand benefits of products & techniques. Since your success requires more than products, (Store) offers insightful information & guidance to find tutorials for developing skills applying to your tools, materials & circumstances. Let's be sure your plans & preparations fit your goals. At (Store), your chosen product & service combinations will bring you confidence.' Familiar Circumstances & Strange Twists Even if natal rivers wouldn't change, spawning salmon are different than ocean-bound fry. Adults' slower upstream swimming & size makes them attractive to predators. Bears don't seem dangerous to undetected fry. After avoiding hooks, nets & predators in oceans, salmon could feel confident since rivers are shallower & narrower with fewer attack opportunities, but bears attack differently. Memories might indicate reality & influence expectations which are assumptions about reality. If based only on familiar threats, plans breakdown quickly. Reality-checks might embarrass some customers, but you can request permission to explain reasons: 'Though this equipment is expensive, let's explore why this (repair/replacement) is important for you.' New Warranted Vehicles Can Be Burdensome. Problem preventions & remedies can relieve burdens but add others. Example: Barely damaged vehicles could be functionally repaired but emission-reduction & safety technology replacement costs exceed vehicle resale values. Necessary technology repairs become unaffordable, so recent models become junk. Even if intact components are valuable, would technicians charge excessively to install used components to repair salvaged vehicles? Would there be affordable warranties & insurance? If totally refurbished products' purchase & operation costs approach new product prices, would people expect offsetting values: convenience, reliability/durability/confidence, comfort, etc.? People might purchase privately without realizing moderately damaged technology becomes unpredictable. If unguided purchases become mistakes, happy endings are unlikely. Wise decisions are necessary for fulfilling responsibilities. Unwise actions disrupt confidence with increased stress whether actions are short missions or long-term pursuits. If life-story chapters become worse, people might prefer stagnation. Your consultations can bring incremental improvements to show customers' emerging chapters can be better. Conflicting Desires, Expectations & Beliefs Despite desiring & expecting quick improvements, people might disbelieve quick-fix offers. Explain how you develop integrated benefits & why they're important. Offer Example: '(Store) offers integrate into your life. This means while consulting, we'll determine circumstantial causes & effects plus product & technique combinations to achieve your goals. Let's compare product & technique benefits to your expected opportunities, so you'll be ready for plan implementation.' Whether creation & maintenance activities/projects represent sprints or marathons, people's preparations & results affect confidence. Without confidence, stress builds into fatigue & interferes with judgment & implementation. Mistakes raise stress & downward spirals multiply. Guide consumers' perceptions of successful achievements, then offer resources for winning races. However people design stories or missions, benefit eagerness should be balanced with costs of acquiring implementable knowledge & skills. People may act prematurely without testing if complex tasks seem easy. Testing can reveal benefits, but deeper explorations & benefit developments require insightful knowledge & skills acquired through actions. If customers learn from incremental steps that don't fulfill expectations, label those as tests. No Problem or No Reported Problems Salmon successfully swim to oceans but eaten salmon can't report spawning failures, so each year salmon expect successes. If you don't find enough insightful knowledge from shared discoveries, help customers create personal lessons. As conditions change, people should verify expectations based on memories, perceptions, education &/or observations. Tests are developed to define limits of applicability & functionality. Successful tests might show resources &/or techniques aren't functional in some circumstances. It means other resources & methods should be tested. Risks remain until somebody explores possible resources & tries actions to develop &/or combine resources & techniques. Adequacy is generally definable but criteria are specifically applicable. Other people's lessons & observations can reveal risks that indicate preparation criteria. Some needs might become apparent after starting. If typical criteria are low-prices, people might not explore criteria for each need. Since people hesitate about spending more than necessary, explain what could be lost & how high-quality products ensure opportunities &/or prevent losses. Planning, skill-building & resource acquisitions should be iterative. Potential losses might become apparent at various steps & make prevention possible. Skills should fit resources & fulfill steps, so finished plans make each step achievable. After people define expectations & projects (life-story chapters) emerge as expected, disruptions can be like awakening in different stories. Plot twists make stories interesting & possibly hard to follow, so people might struggle with explanations. Internally, these disruptions put other priorities off-track like derailed trains blocking traffic. A life is like a track & priorities are like trains. When high priorities are derailed, people delay other priorities until tracks are cleared & repaired. Contrary facts & theories blow in like windstorms. Despite facts being equally true, people shouldn't force-fit them if they fit different conditions. Example: Repaired roofs don't rain-proof houses. Wind can blow rain around window frames. When people are more concerned about price than applicability, they're tempted to imagine short-term results are functional. Instead of regretting cheap stuff purchases & getting barely adequate satisfaction, people should know what's possible & practical. Product benefits are easy to explain but harder to make interesting. Differentiate by showing interest in customers & you'll seem more interesting to them. Make offers about local people based on your research which shows your interest in them. After receiving your messages, people's confirmation research is easier than in-depth research. Their thoughts & questions probe memories: 'I remember that happened.' 'I've felt that.' 'I've noticed that.' 'Did you experience it?' After that confirmation, people might check other sources for details but personal verification is more meaningful. As people verify functionality & durability of their value creations, advantage offers present more potential value people hope for. Functional hope applies to integrating products, skills & insightful facts. Force-fitting is NOT integration. Force-fitting cheap stuff with top-quality products causes malfunctions & derails priorities. Ensure progress with top-quality products made for specific purposes without degradation from cheap products. Thank you for using my blog. Please let me know if I should clarify anything. Copyright 2024 Dennis S. Vogel All rights reserved. When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/ https://www.voy.com/31049/ [ Next Thread | Previous Thread | Next Message | Previous Message ] |
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