Update: How to market a Software Game? -- Small Businesses Discussion Forum

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Subject: Update: How to market a Software Game?

Author:
Dennis S. Vogel

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Date Posted: 20:46:04 06/30/16 Thu
In reply to: veerla 's message, "How to market a Software Game?" on 11:15:52 05/23/01 Wed

There are liability & legal issues you should check. I'm not a lawyer, so I won't try to give you legal advice.

I haven't studied internet financial practices. Some well-known personal computer software security companies also offer programs for web sites.
You need to be sure you get coverage for each region you intend to sell in.
The countries of your service providers can make a difference. Example - When I tried to buy a downloadable program, my transaction was run through Cypress. The financial institution handling my account blocked the payment. I was told I could unblock my account & allow enough time for the transaction to be run. It would allow any hackers to get into my account also until I blocked it again. I declined it.

Since words have different meanings in various nations, you need to be careful about what you agree to & what you expect of others who might buy from you.

Since your game is educational, the words & dictionary you use for your game may be different than what game buyers use.

If the words/vocabulary are pretty much universal, the UK, Australia & New Zealand could be good markets for you.
If your game includes spoken words, people might be confused by regional pronunciations.

If you can find somebody else who is marketing products or services to the same market segment, you should seriously consider working with them if -
1) Their ethics are like yours
2) You can work out an agreement that's good for all of you involved

You may be able to sell your product to somebody who is already marketing to the segment you want to reach.

I've listed some resources below that might help you with the knowledge you need to reach your goals.

MediaPost offers multiple publications & online articles http://www.mediapost.com/

MarketingSherpa http://www.marketingsherpa.com/index.php

MECLABS http://www.meclabs.com/

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