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Subject: What Are Your Customers' Nightmare Scenarios?


Author:
Dennis S. Vogel
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Date Posted: 23:07:34 09/28/13 Sat
In reply to: Clue Zone 's message, "Re: Have A Clue & Maintain It So You Can Stay Out Of Jeopardy" on 21:30:08 09/28/13 Sat

Thank you for helping me clarify what I wrote.

Everybody has some situations (scenarios), s/he prefers to avoid. The point I made/was trying to make is: we need to do our best to understand what members of our market niches want more & what they want less (or even none of). Businesses are sustained by helping people make dreams come true & prevent (or at least mitigate) nightmares.

Jay Abraham has advised business owners to help people clarify their needs, desires & problems.

I think this example may help clarify this: Some people are afraid to get medical diagnoses because they don't want their fears of diseases to be confirmed. They'd prefer to ignore (deny) what could be cancer even if they realize cancer could be fatal. They'd rather deny something is wrong than do what they can to make something right.

Sensible people want to know what's wrong - even if they think they may be afraid of the problem. Knowing what a problem is brings some relief because what we don't know can hurt us. How can we resist succumbing to something if we don't know what kind of resistance is necessary? Pain from cancer may be temporarily reduced by analgesics. When some people get relief from pain, they foolishly deny they have a problem. As bad as pain may be, it's a symptom; it isn't the disease that creates the pain.

A marketing client may prefer to deny how easily discount stores can lure consumers away. Denial is a form of mental pain relief/avoidance. We can block our perceptions of reality, but we can only change reality by changing what's in our sphere of influence.

I can help a client identify what s/he & I can change, then we can consider available resources & determine what we should change. A major part of this is: I can help clients identify what they can offer better than big competitors. We can adapt offers to what consumers expect, accept & will buy. We can help consumers make necessary changes & avoid unnecessary, wasteful changes.

When people make successful changes, they start with personal changes. They have to start doing things differently. Often successful changes start when people stop doing what's unnecessary & many times harmful. Unfortunately, they don't always know what to start doing & what to stop doing.

Persistent nightmares are often indicators about what's been happening &/or what will happen.

Feeling tense & uneasy (while awake) may happen in patterns & provide clues about what's wrong.

Let's do what we can to help people realize what's wrong & how to improve their lives & the world.

Dennis S. Vogel
thrivingbusiness@email.com
People don't always know or believe they have specific
problems. Try to understand people & help them accept
problems so you can help with the right solutions.
Please click here for free information.
http://www.lakefield.net/~thrivingbusiness/

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