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Date Posted: 18:28:53 01/10/00 Mon
Author: Ross
Subject: Re: AU COUPE??
In reply to: VIGILANTE 's message, "AU COUPE??" on 22:24:14 12/01/99 Wed

There was an AU Coupe at the Summernats, custom made by a guy called Hillier. Looked OK but needed to be dumped with a set of polished 18" billetts and some trendy paint to make it stand out. It would be good if Ford started making them, sure to be a best seller.
Ford marketing division need a gigantic kick up the arse. Last year I went Oran Park to see the V8 Supercars and they had a stand selling HSV clothing/coffee mugs etc and another stand run by Ford selling the same sort of stuff, guess which brand sold out? Hint, it doesn't begin with F.There were about 50 people all scrambling to buy HSV merchandise while at the Ford caravan there were only one or two window shoppers.
Ford don't seem to know how to promote their products, Particularly their performance type ones (XR6/8 etc). They seem to concentrate what little promotion they do on their standard range (Falcon GLI etc). I think they (Ford) need to poach some of the HSV staff to kick start their business.

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