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| Subject: Re: Baffled. Why would anyone be suprised at ratings on TEN network? What the hell is it? | |
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Author: Oropan |
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Date Posted: 06:55:30 03/10/07 Sat In reply to: Mo' Green 's message, "Baffled. Why would anyone be suprised at ratings on TEN network? What the hell is it?" on 11:33:26 03/09/07 Fri They are one of the three major tv networks in Austraila and majority owned by Canada's CanWest. I posted this to show you econuts that just more than the US public doesn't give a Da** about global warming. >Also baffled as to why you continue to post >unattributed articles. > >>Viewers keen to save planet, but not during favourite >>show >>Email Print Normal font Large font March 8, 2007 >> >>The green conundrum is affecting many products, not >>just TV, writes Paul McIntyre. >> >> >>TEN NETWORK's programmers are baffled. With so much >>attention on climate change and consumer research >>indicating viewers were keenly interested in a 2½ hour >>feast of practical advice on how they might save the >>planet, Ten's ratings for the Cool Aid blockbuster on >>Sunday night were still a disaster. >> >>Viewing numbers peaked at 618,000, compared with more >>than 1.6 million each for Grey's Anatomy and CSI on >>Seven and Nine respectively, and averaged just 464,000 >>people across the country. >> >>"Truthfully, we're confused," says Ten's network head >>of programming, Beverley McGarvey. "They didn't come. >>It's not like they came to the show, sampled it and >>went away. They didn't come. >> >>"We had study guides in schools, we had the full >>support of the print media, both editorially and with >>advertising, and an extensive [Ten Network] on-air >>campaign with a number of different creative >>treatments and different stances. >> >>"We spent a fortune to get the audience there and it >>didn't work. We've talked about it quite a lot >>internally. We're disappointed." >> >>Ten isn't alone. Despite the focus on climate change, >>the green conundrum is alive across myriad product >>categories, including toilet paper. >> >>Australians spend $500 million a year on the stuff but >>just $20 million each year goes to brands using >>recycled paper. Since 2005 the category has been in >>decline, although it showed some promise in the latter >>part of last year. >> >>The success story for Australian paper manufacturer >>ABC in the past 18 month has been its conventional >>brand Quilton stealing market share from big brands >>such as Sorbent and Kleenex, rather than improved >>sales of its recycled Naturale range. >> >>"Recycled as a category is bugger all," says Joe >>Hancock, managing director of Gorilla Communications >>which developed the Quilton ad campaign Loves your >Bum. >> >>"Using recycled toilet paper is a no-brainer yet >>people are not prepared to make the sacrifice on their >>arse." >> >>Toilet paper and TV shows are entirely different >>categories but both are facing the same challenge on >>the green front - how to get mass appeal and then turn >>a buck. >> >>The latest research says it should be possible. Grey >>Global's annual Eye on Australia consumer trends study >>is about to release its findings for 2007. >> >>On the environmental front, Australians say they're >>interested in environmental issues and behavioural >>change. >> >>"For the first time this year people say they can make >>a difference when it comes to the environment," says >>Grey's managing director, Jane Emery. "Roughly 60 per >>cent say they can make a difference." >> >>The biggest shock in this year's survey, however, is >>that 50 per cent of Australians now say they will need >>to start "dobbing each other in" for bad environmental >>behaviour such as wasting water resources. "That's a >>major change," says Emery. >> >>But between all the pro-environment rhetoric from >>consumers, Grey also found disparities between >>sentiment and behaviour. Part of the Eye on Australia >>work includes an ethnographic study where researchers >>visit homes. >> >>"People are quite passionate about it but when you >>wander around the house, all they've got is a bucket >>in the shower," says Emery. "They don't know what to >>do." >> >>If Ten Network's experience means anything, the masses >>may not really want to. >> >>Planet Ark's chairman and Australian frontman for Al >>Gore's hit documentary An Inconvenient Truth, John >>Dee, begs to differ. >> >>"We are naive if we think everyone is going to drop >>their spending habits overnight," he says. "To get >>people to switch brands, you are striking at the heart >>of why people buy brands. "When people say they really >>care about the environment they really do care. What >>gets in the way of rhetoric and action is price and >>quality." >> >>Dee argues education is critical, pointing to a >>mail-out of "how to save" leaflets to 5 million homes >>last week by companies such as Bunnings, Philips, >>Hills Industries, CSR's Bradford Insulation, >>Jackgreen.com.au and mailhouse Salmat. >> >>"So much of the Government rhetoric which has gone out >>to combat climate change has been around costing jobs >>and damaging the economy that households don't realise >>many of the changes they can make can actually save >>money," says Dee. [ Next Thread | Previous Thread | Next Message | Previous Message ] |
| Subject | Author | Date |
| What public are you speaking of must be the few fruit cake right wingers | Bev | 09:48:25 03/10/07 Sat |
| and the majority of people polled think it is a serious problem | Bev | 10:34:37 03/10/07 Sat |
| If you ever posted links we might know it's AUS. BTW, 618k would be a huge audience there. O'Reilly doesn't get 1mm in the US. | Mo' | 14:28:16 03/10/07 Sat |
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