Re: SA Marketing -- Single-Axis Golf Forum Archives

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Date Posted: 12:24:03 06/19/00 Mon
Author: Doug
Subject: Re: SA Marketing
In reply to: Peter 's message, "SA Marketing - Response to Doug and continuation" on 11:04:33 06/19/00 Mon

Peter, I think we are in agreement that "introductory" NG instruction is the way to go. It has been proven to work for CG. The problem lies in profit for NG. They make money on the schools and the equipment. The more "local" the instruction and clubmaker, the less NG profits!

That is why, if I were NG Corp., I would charge a premium for the NGCI certification and maybe an NG "Clubmaker certification" (and sell the clubmakers the patented components)! Maybe becoming a marketing / membership organization rather than a retailer might be longer lasting...

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Replies:

Re: SA Marketing -- Peter, 20:09:28 06/19/00 Mon
- Re: SA Marketing -- Doug, 07:49:02 06/20/00 Tue
  - Re: SA Marketing -- Peter, 10:14:33 06/20/00 Tue
    - Re: But Peter, Isn't the question: -- Doug, 12:17:27 06/20/00 Tue
      - Re: I think... -- Peter, 13:38:30 06/20/00 Tue

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