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Date Posted: 16:51:25 06/20/00 Tue
Author: Remington
Subject: Re: SA Marketing - Response to Doug and continuation
In reply to: Peter 's message, "SA Marketing - Response to Doug and continuation" on 11:04:33 06/19/00 Mon

The type of marketing that NG uses relies on an interrelationship of concepts to produce gross revenue.

For example, the ads, in the respective cities, probably wouldn't sufficiently fill-out expensive three day classes.
However, people that have purchased the video are hotter prospects, and they fill-out the classes. In other words, it is new people AND people who have already purchased video.

Essentially you have video, which is like the lead machine, and, then, you close a significant ratio of those into lessons, and golf clubs, and other materials.

There is nothing wrong with the "idea" behind the marketing. It is just horribly outdated because their people are utilizing old marketing ideas from 5 years ago.
These people don't have a clue, as to what is going on today, in relational marketing. It is really kind of sad.

However, I still get back to my main point, and that is that NG is not ensuring a success ratio, utilizing the NG system, that will allow for their continued existence. I think NG will, in fact, grow, and expose the system to thousands of new golfers, but this exposure will lead to their demise, if they cannot get that success percentage.

It's the old round earth; flat earth. If you are a round earther, and you have a better way, sooner, or, later, you had better show those flat earthers that your system is, in fact, better, or, those flat earthers will bad mouth you right off the planet.

Remington

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