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Subject: CD不易為(二十)


Author:
Almon Lam
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Date Posted: 18:59:43 01/21/03 Tue
In reply to: Almon 's message, "CD不易為" on 20:06:51 11/22/02 Fri

CD是個瓶頸位置,每間公司只須要一位ECD或兩位聯合ECD。換句話說,不是每位CD也會變成ECD。ECD與CD實際上是兩個不同類型的工作,不是每位CD也適合的。那麼其餘的CD去路又如何呢?在香港,有十五年年資而不是ECD的CD已經絕無僅有了。不少CD到了某個階段已經轉行了,當中不少是轉為供應商,例如導演就最常見。導演的生命力較強,四五十歲仍叱吒風雲的大有人在,是一個長遠的投資。但四五十歲仍在創作部的已經少得很,仍未做ECD的就更加少見。近年,由於經濟不景,大公司負擔太重難以生存,不少廣告人或因看準時機,或因被裁員,都紛紛自立門戶。這類小型廣告公司在國內可能更普遍,因為只要在大公司作CD一段日子,與客戶建立了好關係,只要有一兩個大客戶在手,就足夠養活大家,作其老闆了。所以,CD這個職位往往就是廣告創作人的終點站,也是另一階段的開始。CD不可以只看眼前,無論你現在如何風光,你也應該早作打算,你未來的發展如何呢?你適合作ECD嗎?你適合作導演嗎?你適合自資作老闆嗎?這些問題你不可不想,因為無論你走哪一條路,今天就要好好安排。

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[> Subject: 嚙瞑嚙蝓好嚙踝蕭


Author:
嚙踝蕭嚙瘡L
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Date Posted: 10:51:47 03/16/07 Fri

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