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Subject: BTL is better than ATL


Author:
AM
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Date Posted: 12:59:33 01/28/03 Tue
In reply to: Almon Lam 's message, "也可以" on 19:48:28 01/15/03 Wed

新一代的廣告人以為在ATL 做廣告才有出頭,才有得獎,不肯做BTL;這已是十幾年前的事,其實只是不能滿足有拍片或以為真的 above 的虛榮心態。我做 marketing 的就見過不少這類以為自己很有創意的人。憑經驗說,做BTL 的廣告人才最實幹,才最值得得獎。因為他們才令ATL 的人有糧出,公司今天仍未倒閉。
要在BLT做得出色談何容易,除了要有 ATL 都有的 creativity & skills 外,還要熟識印刷技術、善用 ATL 交捧後餘下的所謂時間完成工作......
廣告界中有沒有CD或ACD 都做過兩邊而又做得不錯的?請網主訪問一下好讓我們認識這些不虛榮而又默默在背後支持廣告界的人。

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[> [> [> [> Subject: Brian Chu


Author:
Almon Lam
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Date Posted: 19:08:16 01/28/03 Tue

在我認識的創作人中,Brian Chu是最能符合上述條件的。
Brian早年在Leo Burnett的Design Team工作,
後來被KC與Paul羅致到BBDO,
現在成為陳曾朱梅的合夥人之一。
Brian的強項是BTL,常有很多驚喜之作。
Brian也有為Manhattan作過TV,
也是不俗的。

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[> [> [> [> [> Subject: What is BTL


Author:
JC
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Date Posted: 12:36:38 11/16/03 Sun

May I know What is BTL and ATL? The difference between two and what characteristics you think a person should posses in order to develop the career in BTL and ATL?

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