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Subject: Brian Chu


Author:
Almon Lam
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Date Posted: 19:08:16 01/28/03 Tue
In reply to: AM 's message, "BTL is better than ATL" on 12:59:33 01/28/03 Tue

在我認識的創作人中,Brian Chu是最能符合上述條件的。
Brian早年在Leo Burnett的Design Team工作,
後來被KC與Paul羅致到BBDO,
現在成為陳曾朱梅的合夥人之一。
Brian的強項是BTL,常有很多驚喜之作。
Brian也有為Manhattan作過TV,
也是不俗的。

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Replies:
[> [> [> [> [> Subject: What is BTL


Author:
JC
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Date Posted: 12:36:38 11/16/03 Sun

May I know What is BTL and ATL? The difference between two and what characteristics you think a person should posses in order to develop the career in BTL and ATL?

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