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Date Posted: 07:31:11 07/04/03 Fri
Author: FranklinRivers
Author Host/IP: 189.a.006.mel.iprimus.net.au / 210.50.44.189
Subject: Today's Record Companies - Is it really that much different ? (more)

Today's Record Companies - Is it really that much different ? (more)

Really the business and the creative side of making pop hasn't changed much at all ..

Sure there's computers and technology but just like in '74 there's still Top Of The Pops, there's still Radio 1 and Capital Radio and there's record shops all over the place.

You still have to get your record on the radio, on TV and in the media
for you to have a chance of getting a hit record.

Things like the Internet and alternative media can work in your favor
but it's not the be all and end all of this brave new world.

Selling records encompasses old world stuff just like it always has.

What's changed is that there's more of EVERYTHING ... and so marketing and promotion has become the big thing in trying to get people to buy your thing when there's so many choices of everything around ..

Plus there's even FREE MUSIC available over the Internet (legal and clandestine) -
but then radio was always free .. wasn't it ?

Back to my point - it's still the same stuff now as it was then and frankly I don't buy into this argument that the the record company model of today is a yesterdays model
or that the business of making and selling music is a redundant model ..

To me it's the same old thing but more of it and more of everything else ..
imagine if you're trying to sell new cars ..
that's a tough gig as there's too much capacity in the manufacturing
and not enough demand .. It's the same news in so many industries ..

Details change and new technology comes along and with it new ways of getting stuff
but it doesn't necessarily follow that everything else falls away ..

There seems to be parallel universes - the bricks and mortar world
and the world over the internet .. but one doesn't cancel out the other.

You know what the real issue is -

There's just too much stuff out there !!


==================


Interested in the music biz?

The why not join this new Yahoo group
and contribute your thoughts on the current
music scene.

There are loads of links to music biz sites
- useful for producers, songwriters, publishers
and of course record labels.

Read the latest insider news on what's going on
behind the walls of the record labels and the latest
market rumours doing the rounds.

http://au.groups.yahoo.com/group/therecordracket/

The Record Racket is for people within the music industry
as well as interested spectators with a fascination
for the inner workings of how hits and misses come about.
Record labels, Music Publishers, Record Producers,
Songwriters & Artist Management.
This group is for you to share news and your viewpoints
on the state of the industry and what’s going on
inside the boardrooms of the hit makers.
From big hitters to the indy labels -
we want this to be the place where insider knowledge is aired.
Check out our links page -
lot’s of useful sites relating to The Record Racket.

http://au.groups.yahoo.com/group/therecordracket/

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