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Saturday, May 02, 9:12:37 [ Login ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, 4, [5], 6, 7 ]
Subject: BREAST CANCER M&M'S


Author:
Stacy
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Date Posted: 10:04:53 09/09/04 Thu


NEW PINK AND WHITE M&M's

The maker of M&M candies has teamed up with the Susan G. Komen Breast Cancer Foundation to raise funds through the sale of their new "pink & white" M&M candies.

For each 8-ounce bag of the special candies sold, the makers of M&M (Masterfoods) will donate 50 cents to the foundation. The next time you want a treat, please pick up a bag (now sold in stores nationwide) - you will be donating to a great cause and satisfying your sweet tooth.



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Replies:
[> Subject: INFORMATION


Author:
Stacy
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Date Posted: 01:55:11 10/16/04 Sat
Mars, Incorporated, through its Masterfoods division and M&Ms brand pledged to donate $650,000 to the Susan G. Komen Breast Cancer Foundation late in 2003. To help raise awareness of the cause, Mars tied its donation to a special promotion of its M&M's Brand. The 50-cents-per-bag formulated was based on the company's goal of selling 1.3 million bags of the special pink and white candies ($650,000 divided by 1.3 million = $.50). The campaign ended when the donation cap was reached in December 2003, though some packages of the candy remain in stores more than six months later.

M&M's will repeat the campaign, beginning in September, 2004, and will donate 50 cents for each package sold to the Komen Foundation. Tentatively, they have scheduled it to run through November, but have again capped their donation at $650,000.

Here's a link you can copy and paste to purchase these M&M's online:

http://shop.mms.com/store/product_detail_sgk.asp?cid=52&item_no=MYMC+08Z+KOMEN&UID=


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