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| Subject: Turner Experiments With Building a Smarter Ad for Its Cable Networks | |
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Author: Dennis S. Vogel |
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Date Posted: 15:38:02 04/12/11 Tue Here I go again - responding to an Advertising Age article. The article is - Turner Experiments With Building a Smarter Ad for Its Cable Networks Invests in Tech to Allow Spots Thematically Tied to Shows on TBS, TNT, Tru http://adage.com/article/mediaworks/turner-experiments-building-spots-tied-shows/226909/ When I posted my response, there were no other responses. I'm surprised about the lack of accusations of allegedly trying to deceive consumers. Turner experiments may make commercials more relevant for viewers. It won't mean advertised products/services are more relevant to viewers' lives though. But if products/services aren't relevant to viewers, why pay to reach them? Many commercials don't reveal the subject until the end. Some commercials seem to advertise nothing. Or maybe those meaningless commercials didn't attract my attention enough for me to recognize the full message. It could also mean the advertised products/services aren't relevant to me so the messages aren't relevant enough for me to recognize them. Some commercials are too subtle & aren't real attempts to sell anything. Subtle messages suggest or hint. Maybe that's a valid approach for those. Unfortunately for advertisers, people tend to be too distracted &/or fatigued to examine commercials & try to interpret them. I don't have time or space here to include details about how limited human mental energy is. Advertisers should at least realize conscious thinking & remembering require energy. After hours of working & commuting, then dealing with domestic issues, many people have reached their limits before they veg out & watch TV. Being near a TV physically is different than paying attention. Somebody, who doesn't recognize symptoms as advertisers describe those, may not recognize the problem being promoted & probably won't try to figure it out. As obvious as my statements are, many marketers seem to forget or ignore what's obvious. I understand why some people complain about commercials being too loud. It inspires them to use a mute button. If commercials are supposed to be indistinguishable from the programs, they wouldn't be louder than programs. The Turner Broadcasting experiment may work well for some advertisers. I hope advertisers & observers judge it as an experiment. It may require millions of dollars before results are consistent. Realistically, each 'proven' advertising effort is an experiment since people & their situations keep changing to some degree. What worked before may be worn out by now. Thank you for using this forum for your business needs. Dennis S. Vogel thrivingbusiness@email.com I've heard timid sale people have skinny children. If somebody is timid, s/he probably won't have children. Don't be too timid or subtle in your marketing messages. If your message isn't clear & understandable, you won't have enough sales. http://www.lakefield.net/~thrivingbusiness/ [ Next Thread | Previous Thread | Next Message | Previous Message ] |
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