Author:
Michael Skinner
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Date Posted: 12:21:44 04/22/02 Mon
I have always assumed that Nintendo had some greater good in mind that kept them from spilling the secrets. I always hated the waiting and the lack of information, but I always just assumed that I had to take it because that is how things worked. Now that I think about it, why does Nintendo keep so many secrets?
I think one reason may be for hype purposes. I have to admit, when a big game comes out of the blue at a trade show, and there has already been a lot of progress done on it, I really get excited. If I know about a game for along time, and screens and movies slowly but surely get released, it is really hard to stay interested. This was seen recently during the drought of information on ED. All of the hype died down and there were a lot of people saying that they were not excited about it and wouldn’t get it. Of course when new information was released, the hype get better, but in order to keep excitement for a game high, you pretty much have to keep talking about it from the time it is announced to the time you release it. I think that Nintendo wants all of its games to be fresh ideas that come out of the blue and don’t have much time to get stale.
The reason that Nintendo waits for the trade shows is because that is where the press is. Everyone is looking to the trade shows for a good metric of how the following months in the industry are going to play out. When Nintendo drops several bombs (which they usually do) it gets people excited. They are looking at stuff on PS2 and Xbox that they have know about for some time, but there is all this new stuff to get excited about at the Nintendo booth. Trade show enthusiasm and pictures of long lines to play Mario are invaluable press and really set the tone for the following months. Because Nintendo is so secretive, they always make a big splash at trade shows.
That being said, Microsoft and Sony have seemed to do fine so far with their method of generating hype, so it is arguable weather Nintendo’s secrecy is justified. I think we will see at E3 whether or not it is.
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