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Subject:

加入戰團

Author:
BB

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Date Posted: 11:05:02 01/15/03 Wed
In reply to: BB 's message, "How to apply for an Art Director position? any requirement?" on 14:42:14 01/14/03 Tue

本人出身於中型廣告公司，以做 below-the-line and direct mailing 為主，是不是較難進入4As?

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Replies:

[> [> Subject: 也可以
Author: Almon Lam [ Edit \| View ]	Date Posted: 19:48:28 01/15/03 Wed 近年經濟不景,不少客不做Above-the-line,轉做Below-the-line及DM,所以可以會有出路。 [ Post a Reply to This Message ]

[> [> [> Subject:

BTL is better than ATL

Author:
AM
[ Edit | View ]

Date Posted: 12:59:33 01/28/03 Tue

新一代的廣告人以為在ATL 做廣告才有出頭，才有得獎，不肯做BTL；這已是十幾年前的事，其實只是不能滿足有拍片或以為真的 above 的虛榮心態。我做 marketing 的就見過不少這類以為自己很有創意的人。憑經驗說，做BTL 的廣告人才最實幹，才最值得得獎。因為他們才令ATL 的人有糧出，公司今天仍未倒閉。
要在BLT做得出色談何容易，除了要有 ATL 都有的 creativity & skills 外，還要熟識印刷技術、善用 ATL 交捧後餘下的所謂時間完成工作．．．．．．
廣告界中有沒有CD或ACD 都做過兩邊而又做得不錯的？請網主訪問一下好讓我們認識這些不虛榮而又默默在背後支持廣告界的人。

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[> [> [> [> Subject: Brian Chu
Author: Almon Lam [ Edit \| View ]	Date Posted: 19:08:16 01/28/03 Tue 在我認識的創作人中,Brian Chu是最能符合上述條件的。 Brian早年在Leo Burnett的Design Team工作, 後來被KC與Paul羅致到BBDO, 現在成為陳曾朱梅的合夥人之一。 Brian的強項是BTL,常有很多驚喜之作。 Brian也有為Manhattan作過TV, 也是不俗的。 [ Post a Reply to This Message ]

[> [> [> [> [> Subject: What is BTL
Author: JC [ Edit \| View ]	Date Posted: 12:36:38 11/16/03 Sun May I know What is BTL and ATL? The difference between two and what characteristics you think a person should posses in order to develop the career in BTL and ATL? [ Post a Reply to This Message ]

[> [> [> Subject: 請問below-the-line，above-the-line和DM是什麼？
Author: Vincent Li [ Edit \| View ]	Date Posted: 13:42:42 02/12/03 Wed thanks so much! [ Post a Reply to This Message ]

[> [> [> [> Subject: 回覆
Author: Almon Lam [ Edit \| View ]	Date Posted: 15:35:33 02/12/03 Wed ATL指電視、雜誌、報章、海報之類; BTL指DM。上述又稱為Offline, Interactive就稱為Online。 [ Post a Reply to This Message ]

[> [> [> [> [> Subject: Thanks~ 但DM即是什麼？
Author: Vincent Li [ Edit \| View ]	Date Posted: 19:39:14 02/20/03 Thu 而interactive 就是網站一類？還有沒有其他？ [ Post a Reply to This Message ]

[> [> [> [> Subject: Here
Author: Ant [ Edit \| View ]	Date Posted: 21:01:17 02/20/03 Thu Here: http://www.gaahk.org.hk/chi/cbulletn/cbf29801.htm [ Post a Reply to This Message ]