I personally am not trying to disparage MVA. Click in -- Miss Volunteer America Pageant

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Subject: I personally am not trying to disparage MVA. Click in

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Date Posted: Sun June 25, 2023 16:59:04
In reply to: 's message, "Actually it was created for women who wanted to get the hell away from the mess that had become Miss America and the toxic leaders running it at the national level. Women who still wanted to compete and serve. It is wonderful to see MA back on track with Robin, but there is more than enough room for both systems. Why would anyone disparage anything that adds more opportunities for women?" on Sun June 25, 2023 11:31:15

I love the opportunities afforded by MVA and the people who work hard to provide these opportunities. My point is that the branding is not lining up with the product. The scoring and the SERVE acronym suggest that to be the representative you check the boxes in ALL of the categories. The scholarship package is great but it's really winner take all. I would suggest that at least $10,000 of the winner's earnings could be added to the other top five or ten finalists..$30-$40k for a winner's scholarship would still be very attractive and the runner-up scholarships would also attract competitors and build the program across many states. We all know it takes money to make a scholarship pageant successful. It's talent and platform that gives a winner traction to build up scholarship funds. A lot of social media followers are great for attention and may attract competitors but that doesn't really monetize for scholarships. There were at least two competitors this season who proved that they had a marketing plan with their talent and platform that brought in local and state scholarship funds. These were also beautiful and talented competitors. These were in line with the competencies given for interview and if given the opportunity could have bolstered the MVA brand.

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[> [> [> [> Subject: According to her socials, Hannah has brought in tens of thousands of scholarship dollars to her state program. She also worked full time while being the state titleholder and still traveled the state with their safe driving campaign. She's made appearances such as American Idol homecoming, American Heart events, and dozens of others. Seems like she has done a great job! The followers and her viewing is just a bonus!

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Date Posted: Sun June 25, 2023 18:24:19

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[> [> [> [> Subject: I am not the poster below, but I really like your ideas. Click in

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Date Posted: Sun June 25, 2023 18:28:42

I think every brand needs to figure out who they are. I think MVA already has a good idea of who they are but there are practical ways in which you build the program, and that needs to be the focus right now. Interestingly, except for a fitness attire sponsor it seems like MVA has some great sponsors already set up. Sherri Hill is working with them and she's giving the winner a week at fashion week. How awesome is that?

I think because it is still a very young program, you are going to see different kinds of contestants win. And you look at MAO and USA and they all go through stages. MAO was nothing but interview queens and they still kind of are. USA went the way of crowning MAO like winners and now their pageants are filled with contestants telling us how they want to change the world. USA and Universe. I think the challenge right now is exactly what you say it is-the pageant itself seems to be for a well-rounded winner. I think Alexa was, at least. I think that the next few winners are going to help determine the identity of this pageant and how it is seen going forward. The problem is that if you get a panel of judges who fall in love with a contestant like they did with MS who had little talent, it may not reflect the values of the program, it just reflects the judges preference. So, that is going to be another challenge. Remember back when they had that reality series on TLC when those show judges all but begged the MAO to make it young and modern and they chose Kirsten Haglund? She was young but definitely not the kind of contestant they wanted to see. They wanted young and exciting, not a Senator's wife. They tried to give the contestants free makeovers and everything, and it still did not work. So, I think having a good brand is still going to be necessary going forward. This way, if you get less than what you are asking for the contestants still understand what they need to do in order to succeed.

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