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| Subject: This is 1 of the biggest clues - Perception Is Not Reality | |
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Author: Dennis S. Vogel |
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Date Posted: 22:30:28 04/28/12 Sat In reply to: Dennis S. Vogel 's message, "Elvis Presley Had (Many) A Clue" on 20:20:35 01/07/05 Fri NOTE- As I do in many things I write, I introduce related topics, then I tie them together. So, please be patient & you’ll learn the whole lesson. Before I specify how this subject applies to marketing, I want to blast this trash a bit of humor. I've never tried this but I think it would work (though thinking isn't reality either). A 15-minute break seems too short for some employees, there's a way to alter their perceptions of how long 15 minutes can last. Would they like a 15-hour break? If perception IS reality, they could have long breaks if they hold their breath long enough? HUH?! Have you noticed how slowly time seems to pass when you (try to) hold your breath for a specific time? Have you noticed how slowly time seems to pass when you read ... In the song "Fly Like an Eagle", Steve Miller is wrong. Time keeps on passing into the past at a constant speed. We keep slipping into the future. Yet sometimes, time seems to crawl, but it's only struggling to its feet after tripping. (Huh? Never mind.) When somebody announced "The store will be closing in 15 short minutes" I asked how long a short minute is. The response was, "It depends who you're with." That may've been a hint to indicate the guy didn't like my question. It's a valid point because others around us affect how we perceive the passage of time, especially when they don't hold their (bad) breath. Their breaks seem short to them, but very long to us. If perception IS reality, why is the divorce rate so high? Or is it just somebody's perception? If perception IS reality, any spouse would be ideal as long as people perceive their spouses to be ideal. (I tried it. It doesn't work!) All too often, conflicts arise because of miscommunication. It's easy to think all medical malpractice cases are results of doctor errors. What about cases of miscommunication. A doctor may do what s/he promised, but if patients interpret the promises differently they'll accuse a doctor of malpractice. Patients may have idealized perceptions of how they'll look & feel after a medical treatment. They may ignore disclaimers about what they should realistically expect. Soon it gets harder to avoid actual results when reality sets in; when evidence is indisputable; when truth is obvious & facts rear their ugly heads (8^}). Some conflicts may continue only because people refuse to admit their mistakes. In retailing, problems happen too. Walmart executives perceive junk to be great quality (junk). Is that a willful malpractice case or a misperception? When customers disagree & perceive junk to be low quality (junk), are they mistaken? Why do we perceive things differently & still act as if we (each) have a grasp on the whole of reality? Reality isn't a multiple choice/guess test question, so whose perception really is reality? Multiple choice/guess test question: Is the Grand Canyon (It's in Arizona according to some people's perceptions.) A) a big hole, B) the 10th planet of our solar system, C) a coin worth 2 rocks, D) a Yugo car? Answer: Obviously, the Grand Canyon is the 10th hole in our Yugo car. Because of the 10 holes, that Yugo is now worth only 2 rocks. It doesn't matter if my answer isn't among the possible answers if my perception IS reality! Try using that "logic" in school. It may work in a college philosophy class in California. That's a funny joke for somebody who isn't a California native. Imagine students claiming "Failing the class/course is good, right? It is if that's how I perceive it!" Enough Said, Right? Not according to my perceptions. I'm still bringing the perception issue into the retail realm. By the time you read this (or when you perceive yourself to be reading it while you're really doing something else), somebody may claim there are 7 billion people covering this planet. Of course, 7 billion people can't cover this planet, unless they're stretched beyond their physical limits. Short of that (short & stretched - it's funny, so laugh!), people would be sinking into oceans that cover this planet. If every perception would be a reality & since each human is possibly unique, there would be 7 billion unique realities! That's enough to blow somebody's mind. No wonder psychos need therapists. I mean, no wonder psychotherapists are so busy (or is that just a perception they put in our heads?). Everybody may be unique, but who could ever prove it? Flakes claim each snow fool is different than any other. Or is it snow flakes? Only flakes or fools would vehemently claim each flake is unique. How could they possibly confirm that? On windy days, snow flakes would be blown away before any flake/fool could do a full inventory. It would probably be a government funded research project. Even if somebody wasted that much time & money, how would the differences be indexed? Can you imagine enduring that person's vacation pictures & videos? (That person talks like Ben Stein's dull monotone) 'As you can plainly see, before that flake melted it was definitely different than those in the other 1,345,793,027,890 trillion pictures. This crystal is shaped like...' Trying to understand each human uniqueness would be like trying to endure a blizzard (snow) or sand storm. There would be too much to deal with & comprehend in a short time. Stimuli can seem like a blizzard or sand storm. Would anybody want to be exposed to such a flood of images? Consumers are already overwhelmed & marketers may seem like a swarm of locusts trying to take all they can get without regard to any effects on others. These are similar concepts expressing being deluged by an inundation - overwhelmed, swarm, flood, blizzard or sand storm. I figure most people know about, at least, one of these that connects with their thoughts &/or feelings. Experiences affect our thoughts & feelings. Thoughts & feelings affect what we experience plus how we interpret & react to our experiences. Experiences & thoughts affect our perceptions (realities?). Even if there are 7 billion unique realities, there are enough commonalities in human experiences to help us understand each other. I know there are hundreds of languages, but I'm trying to limit this to a few concepts many people can understand. We use commonalities & our understanding of those commonalities to communicate. Since we can communicate & express experiences in similar ways, what we say & write resonates with & in some others. Benefits have positive effects on experiences. We can help people understand how to get certain benefits from products/services. When they perceive those benefits before a purchase &/or experience them after a purchase (reality), they may buy more. Dennis S. Vogel thrivingbusiness@email.com People believe what they perceive as truth. Successful marketing is helping people realize what's real, then helping them benefit from reality. Please click here for free information. http://www.lakefield.net/~thrivingbusiness/ [ Next Thread | Previous Thread | Next Message | Previous Message ] |
| Subject | Author | Date |
| Re: This is 1 of the biggest clues - Perception Is Not Reality | Dr. Fill Full Fool | 22:23:16 06/17/12 Sun |
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