Re: Color Formulas for Banners -- Grat699

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Subject: Re: Color Formulas for Banners

Author:
Damian

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Date Posted: 08:17:47 01/30/02 Wed
In reply to: Leah Fazio 's message, "Color Formulas for Banners" on 18:55:01 01/29/02 Tue

Thanks Leah.

I thought OPRAH.com was very well designed and made the best use of the analogous color scheme.

> Color Formulas for Banners
>
>
>http://pga.com
>
>This banner used analogous colors, the blues within
>its design. But there is also green
>added. I was unsure if the blue and green qualified
>for a nature-based color scheme (blue sky/green
>grass). The second web site mentioned the importance
>of selecting appropriate colors for the product that
>is being advertised. I though this site did a good
>job of that. The blues and the muted green seemed to
>represent golf well.
>
>http://www.elegantantiques.com
>
>This banner used a soft pink and a soft blue, with a
>light tan as a page background. I thought this had to
>be classified within the analogous category. Though
>the colors are not closely related, they are all muted
>and calming. Again, I feel the designer did a good
>job of selecting appropriate colors for the site.
>Antiques are well represented by soft colors.
>
>http://msn.espn.go.com/boxing/index.html
>
>This site used complimentary colors, not those
>opposite each other on a color wheel, but ones that
>contrasted each other sharply. The gold and the black
>colors used create the �maximum contrast� mentioned in
>the first color matters page.
>
>http://www.expocenters.com/home.htm
>
>This site also went for contrast colors. The page
>background is white, while the banner background is
>black. The second color web site mentioned the use of
>color to direct the eye to the most important feature.
> I think this site does this well. The eye is drawn
>the EXPO icon. The bright yellow/green also contrasts
>sharply with the black banner background.
>
>http://www.blissdayspa.com
>
>This banner used analogous colors also. Again, they
>are not related colors, but their shade is related.
>The colors are very soft and pleasant to view. This
>banner does two of the suggestions for success:
>fitting colors are used for the product advertised
>(soft, muted for a spa whose goal is relaxation) and
>the creation of a pleasant visual experience, where
>common attributes connect the banner and page. I
>really like the color scheme of this page.
>
>
>
>
>
>http://www.oprah.com
>
>This banner used analogous colors; the deep orange is
>lightened in the cursive version of Oprah. Then, the
>background is white. I think the printed word Oprah
>written in the deepest shade of orange is a fair
>example of using color to attract the eye to the most
>important feature.
>
>http://www.bmw.usa
>
>My favorite banner! I believe it uses complimentary
>colors to create the contrast. The black and white
>contrast is sharp. The stark white seven directs the
>eye to the number seven. In the formulas for harmony,
>the term creating �maximum stability� was used under
>the complimentary colors section. I do not quite
>understand what this terms means.

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