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>>"Early years" for me were from around 1960 when I was >>in my teens, though I suppose I had been aware of, but >>not particularly interested in, girdles for some years >>before that. I'm not sure that girdle advertising was >>aimed very much at men except to the extent that they >>might be a talking point - "Would you like one of >>those?", for example. I don't think all (or even >>most?) women were greatly influenced by the >>advertising either. I remember women/girls I knew >>chuckling at some of the claims in girdle adverts. >>References to comfort, lightness, ease, figure >>perfection, etc were often mocked because, from what >>they said, such claims didn't match reality. > >To Observer, >I didn`t mean that the girdle ads wanted to encourage >men to wear them but rather that the intention was to >influence men to encourage their wives girlfriends etc >to wear them. >I don`t know if you have consulted some of the many >articles by Ivyleaf but they really are enlightening >and you may well find them interesting. Apparently >huge sums were spent on advertising in those days and >Ivyleaf suggests that the corsetry trade was well >aware of the influence their ads had on men. For >example Ivyleaf says in the article "The other side" >that it was well known in the clothing trade that >satin was a very feminine material and was often a >powerful stimulant to the male so it was employed a >great deal. >Yes, you`re absolutely right about there being a good >deal of "chuckling" going on but the fact remains that >a great majority in those days still wore them.

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